THE BRAND ICON QUIZ
Full Name
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Email
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Phone
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1. How does your brand approach decision-making? (copy)
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Strategic and results-focused
Guided by research and clarity
Intuitive and spiritually aligned
Bold and disruptive
Inspired by future trends
Through conversation and feedback
Emotionally driven and empathetic
Based on freedom and possibilities
Aesthetic-driven and emotionally charged
2. What kind of legacy does your brand want to leave?
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Built an empire that changed an industry
Helped others heal and transform
Shifted culture through bold action
Pioneered breakthrough solutions
Gave people clarity and mastery
Activated divine assignments
Created joy and belonging
Inspired people to explore and grow
Elevated beauty, desire, and emotional depth
3. How do you want people to feel after experiencing your brand?
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Empowered and ready to act
Safe, seen, and supported
Shocked (in a good way)
In awe of what’s possible
Clear and confident in their next step
Spiritually activated
Comfortable and connected
Inspired to take a journey
Emotionally moved and magnetized
4. Which statement best captures your brand’s personality?
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“Let’s build something legendary.”
“You’re not alone, I’ve got you.”
“Break the rules. Be the blueprint.”
“We create what others only imagine.”
“Here’s the proven method that works.”
“This is more than business — it’s divine.”
“You can sit with us.”
“Let’s go somewhere new — together.”
“Feel this. Want this. Live this.”
5. How does your brand sell?
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With confidence, clarity, and power
Through education and logic
Through energy and edge
Through storytelling and vision
By creating safe, heart-centered invitations
Through spiritual alignment and activation
In a casual, friendly, non-pushy way
Through inspiring experiences and journeys
Through beautiful visuals, emotion, and desire
6. How does your brand handle challenges?
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With strategy and discipline
By finding data-driven solutions
With divine trust and discernment
By flipping the script
By pivoting and innovating fast
With compassion and connection
By rallying the community
With curiosity and openness
By emotionally processing and expressing
7. What’s your brand’s superpower?
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Leading with bold, strategic authority
Providing expert-level clarity
Holding space and healing
Creating disruption and cultural moments
Innovating original ideas and offers
Channeling transformation from a higher source
Making people feel like they belong
Inspiring personal or literal exploration
Drawing people in through beauty and emotion
8. How would you describe your brand’s tone or voice?
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Assertive and commanding
Insightful and analytical
Warm and encouraging
Raw and real
Imaginative and forward-thinking
Elevated and spiritual
Relatable and playful
Inspiring and visionary
Seductive and expressive
9. What do you value most in your brand’s journey?
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Respect and leadership
Wisdom and credibility
Love and impact
Freedom and originality
Creativity and excellence
Faith and purpose
Connection and loyalty
Adventure and growth
Beauty and emotional resonance
10. How does your brand build trust with its audience?
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Through consistency and authority
Through expertise and proof
Through safety and empathy
By telling the raw, real truth
By inspiring with bold ideas
Through spiritual alignment and timing
Through real talk and community vibes
By guiding through personal experience
Through emotional depth and connection
11. Which phrase best represents your brand’s voice?
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“Take charge, lead boldly.”
“Here’s what works and why.”
“Let’s heal and grow together.”
“Flip the script and shake the table.”
“This is the next big thing.”
“You’re chosen for more.”
“Let’s chat like friends.”
“Life is the journey — let's go.”
“Make them feel something.”
12. What’s the dominant emotion your social media presence evokes?
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Confidence
Curiosity
Comfort
Shock
Inspiration
Elevation
Laughter
Wonder
Desire
13. When launching a new product/service, what do you prioritize most?
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Positioning and structure
Data and validation
Emotional connection
Standing out boldly
Creative expression
Purposeful timing
Fun, easy access
Experience and exploration
Visual aesthetics
14. How does your brand empower others?
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By leading by example
By educating them
By holding space and listening
By encouraging authenticity and rebellion
By showing what's possible
By helping them step into alignment
By inviting them into a welcoming community
By giving them tools for discovery
By igniting emotion and confidence
15. When faced with key brand decisions, how do you move forward?
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With structured planning
After researching best practices
After reflecting on impact and people
By asking, “What’s never been done?”
With brainstorming and testing
After praying or reflecting intuitively
After checking in with clients/community
Based on where the journey leads
With gut feelings and aesthetic alignment
16. What’s your visual branding style?
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Polished and powerful
Minimal and informative
Warm and soft
Bold and unexpected
Edgy and artistic
Ethereal and elevated
Fun and colorful
Natural and expansive
Romantic and luxurious
17. How would others describe your presence?
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Commanding and confident
Smart and resourceful
Gentle and grounding
Brave and daring
Inventive and out-of-the-box
Spirit-led and wise
Friendly and funny
Adventurous and curious
Magnetic and expressive
What is the core purpose of your brand?
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To lead
To teach
To serve
To challenge
To inspire
To awaken
To connect
To explore
To move
What’s your go-to method for winning customers over?
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Direct calls to action and clear ROI
Strategic education and value stacking
Nurture-first, no-pressure energy
Disrupting what they thought they needed
Showcasing future-forward solutions
Speaking to the soul and destiny
Friendly vibe with no force
Inviting them into a bigger vision
Creating an emotional and visual experience
20. How does your brand define success?
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Leading with influence and legacy
Creating deep emotional or spiritual transformation
Empowering people to grow and evolve
Making noise and shifting cultural norms
Bringing genius-level ideas to life
Offering proven systems that work
Building real relationships and community
Living a life of freedom and curiosity
Inspiring desire, elegance, or emotional depth